For most small businesses or those with a limited online presence, or those wanted to consider getting an online presence, the first thing to consider is a domain name.

A domain name should be secured as early as possible in the process and ideally your domain name should be not too long (2-3words) and contain at least one of the prominent keywords (or searches someone would use when searching for your business).

Having spent over 15 years in the business, few businesses with expensive websites dont like to hear that they have chosen a poor domain for their business and especially in a competitive market place, this is an important consideration when searching for a product or company online.

So here are a summary of my recommendations for choosing a domain name;

1. Use a short domain name, and try to incorporate a main keyword in the title and make descriptive of product or service you are offering.

2. Once you have decided on a name secure for the areas you wish to operate (e.g. .co.uk for uk, .ie for ireland and .com if you can) It may also be worth securing the other names including .net, .mobi if you have plans to expand online

3. If your domain name is really important to your business or your business is internet based, and you have secured your suite of domains, the final step is to trademark your brand name company name if you can. This will protect your business from opportunists and cyber criminals who will try to pass off using a similar domain name.

If you need advadvice ondomain name registartion please contact us for more information.