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Website Marketing

Website Marketing & Search Engine Optimisation Services

QDOS Internet are specialists in web and search engine optimisation services, and offer a range of website and online marketing services and solutions to companies both throughout Northern Ireland and Republic of Ireland and the UK. We can promote your business online, whatever its size.

It is not only essential that websites are designed for ease of use, but as importantly that they are search engine friendly, which is generally overlooked by most web design companies ..

At QDOS, we do not guarantee top ten placements, but use best industry standards to improve your online presence, and ensure that your website integrates with your existing business to deliver real benefits to your company. And remember, it takes time to get your website listed in Google, MSN or Yahoo, and some website marketing programmes can now take 3-18 months to deliver results (especially if you are in a competitive marketplace)...

A word of warning though, be wary of companies guaranteeing you a top ten placement in search engine results, as a number of these use illegal methods, with the likelihood that your website will get blacklisted from the major search engines.

QDOS Internet are an ethical website marketing company, and do not undertake any illegal or spamming techniques to artificially improve your website ranking. Beware of companies offering you high rankings quickly, as they are likely to be using illegal methods and although you may experience short term success, you will eventually get banned from Google...

For a FREE initial assessment of your website and how its rankings could be improved. Please Contact Us

What Internet Marketing Services do we offer?

We can undertake the following internet marketing & search engine optimisation services;

Search Engine Submission

Submission of your website to major search engines as over 70% of users will find your website using search engines. This should not need to be done every week, and it is better to complete this by hand once. Beware of companies who submit your website to search engines regularly, as they are likely using an automated tool, which the search engines do not like.

It is not required to submit your website to search engines every month, this should only need to be completed occasionally, or when you have made substantial changes to your website.

Search Engine Optimisation Services

Your website will be optimised for the keywords/ business area that you are competing for, so that your website will be prominent for the relevant searches. This is at the core of any website marketing project, and requires quality content with relevant keywords.

Note: There is no point trying to optimise your website for general keywords e.g. mortgages, as there are probably hundreds of companies paying large amounts of money, so it is much better to have your website optimised for keyword combinations, or location specific (e.g. mortgage providers northern ireland), unless you have a large marketing budget.

For a FREE initial assessment of your website and how its rankings could be improved. Please Contact Us

Online Marketing Research & Analysis

We can complete online marketing research to different businesses/products and assess the online demand for your product or service before committing to product development, business launch or spending a lot of money on an ecommerce webiste. This is especially important when optimising your website for specific keywords or key phrases as detailed above.

We can also advise on your main competition, or any niche business areas where your business or inline present is likely to succeed.

Email Marketing Solutions & Campaign Management

We offer an opt-in email marketing solution, which can be integrated to your website or used offline, to ensure that you can communicate with your customer base. The importance of regular communication with your customers is an essential and effective marketing tool, and should not be under-estimated.

Don't be tempted to buy email lists or sell your email lists to others, as there are a number of companies who will sell you email lists with thousands.

Pay Per Click Campaign Management

We offer full campaign set-up and management for Sponsored Pay per Click sponsored advertising on Google , Yahoo or MSN. This method of advertising is particularly beneficial where you wish to guarantee a top 10 placement immediately, however you will pay a cost per click for each person who clicks through to your website. The cost per click varies on the competitiveness of the keyword, but this offers a very targetted advertising program as customers require your service or product.

If you have a large e-commerce website in a highly competitive market-place, it is recommended that you undertake both organic (optimise your website), and combine this with a pay per click campaign to achieve the best benefits.

Link Exchange Programs

One of the most important method of improving your website ranking with search engines is to increase your incoming links from websites which have content with a relevant to your product. Most companies will be willing to link to your website, if they provide a complimentary product or service which does not compete with their own.

QDOS offer a custom built website recipricol link exchange management program to simplify the process of exchanging links with other companies. We can also complete a link exchange program for your website. Again, beware of companies offering to sell you lots of links (known as link farms), as your website will likely get banned from search engines and the links will have no relevance to your website.

Affiliate Programs

QDOS can assist with setting up an affiliate program for your website. This means that a number of companies are willing to add your website link or graphic image to their website, in return for a small percentage of subsequent purchases on your website or customer sign-ups etc (this may be up to 10% of the initial sale value). This is also an effective means of promoting your brand.

QDOS can advise on an appropriate affiliate program for your website.

So why do you I need a specialist to market my website?

Web Design Costs are just the beginning of a successful online business strategy - One of the most common problems with company websites are that most companies spend large amounts of money designing the initial website, however they don't maintain or promote their webiste, and before long it gets out of date, and no one can find it, so it gets forgotten about.

This is a waste of money, and will only detract from how your company is viewed by your customers. Website content management and website promotion & marketing are the 2 other essential factors that most companies fail to

A good analogy is that it is pointless having the best shop located away from the high street, as non-one will find it, or if the shopfront is not changed regularly.

Website Designers generally lack marketing skills; The majority of website designers are graphic designers, and have not been trained in website marketing, so no matter how good your website and graphics are, this will be of no benefit in getting found by search engines. In fact, if your website has lots of graphics and flash or moving images, this will actually harm your website.

Needle in a haystack scenario; Over the past few years, the number of websites and competition for top ten placing has increased significantly and therefore it is becoming impossible to get your website visible, so it is like trying to find a needle in a haystack. Google currently searches 8 billion webspages, so the likelihood of your site being found are minimal, especially of you are competing with established websites or a competitive sector.

So having completed your wonderful new webiste, the real work starts; keeping the website content fresh and promoting your website will help your business succeed online...

So what are the next steps?

I hope the summary above gives you a little better insight into the need for promoting your website, and how the submission of your website to search engines.

QDOS are happy to provide an initial free website marketing review or initial consultation at your premises to assess your requirements and make our professional recommendations.

Please advise of your website url and we would be pleased to complete a FREE initial assessment of your website and how its rankings could be improved. Please Contact Us

Call QDOS Internet at 028-3083-2777 today for free consultation and advice!